Maven Capital Partners leads £4m funding round in Relative Insight

Thursday October 17th, 2019

Maven Capital Partners has led a £4 million investment in language understanding business, Relative Insight Ltd.coins_3107093Sml

The transaction comprises a £3 million package from Maven’s VCTs alongside £1 million from NPIF – Maven Equity Finance, part of the Northern Powerhouse Investment Fund.
The funding will support the company’s growth strategy as it expands into the USA and develops its technology platform to help companies drive business value from language data.
The RI platform is used by companies to gain significant business value from their language data assets. Most companies have considerable language data assets; surveys, reviews, CRM and social media all represent rich sources of business intelligence and advantage if analysed in the right way. Unstructured data such as language makes up 80% of annual data growth according to IDC – making it a critical business asset to be leveraged.
Companies such as R/GA, McCann, DFS, and John Lewis, use Relative Insight to understand language differences between key audiences. This intelligence is then applied in marketing optimisation, customer experience optimisation and employee engagement activities to improve business results.
Born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments, RI originally designed its technology to support law enforcement agencies identify criminals masquerading as children in chat rooms. Today, they apply the same methods to help brands interact and communicate more effectively with their audiences, focusing on comparison of the way people speak to derive insights that fuel sharper strategy and smarter communication.
Relative Insight’s advanced linguistic analysis platform has been adopted by many leading advertising and marketing clients, both in UK and US, and has established an impressive blue-chip client base. The company is opening an office in New York to support those clients and grow the customer base as part of a major expansion programme as the company develops to keep up with demand.
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund
(ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
Maven Capital Partners UK LLP is authorised and regulated by the Financial Conduct Authority, Firm Reference Number 495929

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