£1.8m active female campaign launched

Friday May 10th, 2013

Government Opportunities (GO)Bury beat competition from towns across England to secure the £1.8m of National Lottery funding from Sport England, to test what works in changing the sporting habits of women and girls.

Though there has been an increase in females playing sport men are still more active than women.

As the pilot develops, Sport England hopes the lessons learnt in Bury will be rolled out across the country.

The sports on offer in Bury will evolve, based on feedback from local women and girls, but will fall into four broad areas:

  • Well-known sports offered in different forms or settings,
  • Outdoor fitness such as boot camps in parks or group runs
  • Dance and fitness sessions such as Zumba or aerobics
  • Programmes to encourage older women to get involved, such as Pilates.





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